Kiosks... redefining customer experience through self-service

Electronic kiosks are nothing new. If you've used an ATM, you've used a kiosk. What is changing is that consumers are using these magic metal boxes to do more than withdraw a quick $20. Look what people are using kiosks for that they weren't five years ago. Paying bills. Purchasing and refilling prepaid wireless phone service. Cashing checks. Checking in at airports and checking out at grocery stores. Refilling prepaid debit and gift cards. Processing photos. Ordering meals. And more.

Are you missing opportunities?

Retailers who aren't using cash-accepting transactional kiosks to improve customer service and expand product and service offerings are missing the boat. Equally landlocked: providers of electronic content and services who rely solely upon their Web site or expensive over-the-counter Electronic Point of Sale (EPOS) systems for distribution. Kiosks allow both parties to converge and provide a self-service shopping experience combining the physical requirements and visual immediacy of retail shopping with the privacy, SKU access, and speed of ecommerce.

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