Shengshilidu Victory Plaza is located next to the new bus station of Binhai, Jiangsu and is developed by Jiangsu Suda Real Estate Company. Suda is a large real estate development company from Yancheng City, Jiangsu Province. It has developed a residential and commercial area of 500,000 square feet in the local so far. The company's business also covers the development and construction of municipal infrastructure. In 2012, Suda landed Binhai with Shengshilido International Commercial Plaza project and aimed to provide a one-stop international living center for the 1.2 millions local population, covers "featured shopping, hotel, catering, entertainment, and children's world".

盛世麗都凱旋門廣場位于江蘇濱海新汽車站附近，由江蘇蘇達置業有限公司開發。蘇達置業是位于江蘇省鹽城市的一家大型房地產開發企業，先后在當地開發住宅及商業面積約50萬方，同時公司的業務還涵蓋市政基礎設施開發建設。2012年，蘇達攜盛世麗都國際廣場商業項目強勢登陸濱海，旨在為濱海120萬人提供一個涵蓋”特色購物、酒店、餐飲、娛樂、兒童天地”一站式的國際生活中心。 

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面臨挑戰：伴隨不斷發展的良性趨勢，如何在已有的市場結合和商業模式下實現突破？在比較傳統和保守的消費意識和較低的人均消費水平下，進行有效引導和刺激？

解決方案：通過分析對比，Lu-E認為在創新的商業模式下注入品牌策略，并引入新的消費亮點是關鍵，跟隨和貼近一二線城市，促進小城鎮的城市化進程。