Yunfeng Group is the largest comprehensive business group under the leadership of Greenland Group (the leader of China comprehensive real estate, ranked 483rd among Fortune 500 in 2012). Established in 1998, Yunfeng Group, by both industry management and capital operation, has formed an industrial layout which regards energy industry as principal business, together with diversified development in real estate, modern logistics, automotive services and other fields.Located in Shanghai and enjoying the abundant resources of the Yangtze River Delta, Yunfeng has developed into a vast business empire covering nearly 20 cities including Shanghai, Beijing, Guangzhou, Changsha, Nanjing, Xiamen, Zhengzhou, Guizhou, Huhehot, Chengdu, Xi'an, Wuhan, Lianyungang, Huangshan, Changzhou, Linfen, Dandong and so on. The revenue of company is 65.6 billion yuan in 2012.
云峰集團是世界500強企業——綠地控股集團旗下最大的綜合性現代企業集團,自1998年創立以來,通過產業經營與資本運營并舉發展,已形成了房地產、汽車服務、現代物流等多元發展的產業布局,"云峰集團"被認定為"上海市著名商標"。公司立足上海,面向長三角,輻射全國,業務覆蓋上海、北京、廣州、長沙、南京、廈門、鄭州、貴陽、呼和浩特、成都、西安、武漢、連云港、黃山、常州、臨汾等30余個城市,2013年營業收入超過800億元。
Lu-E was invited to create the company album.
Lu-E應邀為其創意企業畫冊。
面臨挑戰:如何將企業刊物的封面與目錄做的高端大氣上檔次?
解決方案:從企業名稱“云峰”的視覺想象著手,云峰之上,空寂無人,所以封面宜清簡,重留白,塑造一種意境。配合意境,“云峰”二字也應采用較文雅的書法體。至于目錄,作為企業刊物,除了常規的文字,展示領導形象也尤為重要。