Hendar Group is a national comprehensive diversified industrial group, committed to the development of four major industrial sectors like real estate, hotels, fine chemicals and investment. Hendar has over twenty subsidiaries including wholly-owned subsidiaries, joint holding companies and has gradually formed into a comprehensive industrial company with real estate development and management as the main business, synchronous development of hotel services, new building materials industry, financing guarantees, equity investments and other business. In 2010, Hendar Group has been ranked No.292 of the top 500 private enterprises in China.
恒達中泰集團是一家國家級綜合性多元化產業集團，致力于發展房產、酒店、精工、投資四大產業板塊，擁有全資子公司、合資控股公司，其他參股公司二十余家，已逐步形成了以房地產開發
管理為主營業務、賓館酒店服務、新型建材實業、融資擔保、股權投資服務等業務同步發展的綜合性產業集團公司，2010年已位列中國民營企業500強292位。
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面臨挑戰：恒達中泰作為成立多年，在地產行業地位領先的民營企業，希望對品牌視覺進行創意，以體現出品牌的理念。
解決方案：品牌logo將“恒”字進行創意設計，與建筑結構融合，“恒”字的左半邊如圖高聳挺立的樓盤，右邊像是現代化的商業綜合體，將品牌的行業屬性傳遞給目標群體。Logo圖形為方形，結合文字設計，像一枚印章，品牌字體使用中文書法體，中國特色十足。使用穩重大方的藍色，彰顯企業在行業內的強大實力與領先地位。
