MayAir is a foreign-owned company in China, and the registered brand is MayAir. MayAir has more than 20 years professional experience on air purification solutions, and has grown into a top brand in the air purification industries. MayAir provides integrated air purification solutions for areas like electronics, semiconductor, LCD, biological pharmacy, food, petrochemical industry, car coating, and commercial building and so on. MayAir’s products cover air purification equipment and services needed for various industries, including the assessment and testing of particulate matter (PM10 and PM2.5, PM0.1), bacteria, gaseous molecular contaminants (TVOC, acid, alkaline gas). MayAir has advanced sales network and production bases in China, Southeast Asia and Europe. In China, MayAir has 17 sales branch offices and set up professional production and R & D bases in Nanjing (Jiangsu), Zhongshan (Guangdong) and Tianjin (Jiangsu).

To cope with the increasingly fierce market competition and strong opponent brands, MayAir needs to upgrade their vision to show more international character and pattern.

美埃（中國）環境凈化有限公司為外商在華獨資公司，注冊品牌為MayAir。MayAir擁有超過20年提供空氣凈化解決方案的專業經驗，現已成長為空氣凈化行業中的頂尖品牌。MayAir為電子，半導體，液晶顯示屏, 生物制藥，食品，石化工業，汽車涂裝，商用建筑等領域提供整體空氣凈化解決方案；產品涵蓋各行業所需的空氣凈化設備及服務，包括對顆粒物（PM10,PM2.5,PM0.1)，病菌，氣態分子污染物(TVOC, 酸性，堿性氣體）等的評估和檢測，并提供全面有效的空氣凈化解決方案。MayAir在中國，東南亞及歐美都有強大的銷售網絡及生產基地。在中國，MayAir 擁有17家銷售分公司辦事處，并在江蘇南京、廣東中山和天津分別設有專業的生產及研發基地。

為應對日趨激烈的市場競爭和強勁的對手品牌，美埃需要對自己的視覺升級，展現更國際化的氣質和格局。

面臨挑戰：當背景色彩與美埃的品牌標志色彩相沖突，品牌標志不再凸顯，如何解決？如何宣揚美埃的空氣凈化解決方案？

解決方案：1、當標志色彩與背景色或圖片產生模糊、混淆時，可以采用反白稿為品牌標志設計多種備用色，實際使用時可選取效果最好的色彩。2、美埃是空氣凈化品牌，所以畫冊設計應采用自然、清新的風格。設計思路應為從嚴重的空氣污染到美埃凈化后的清新空氣，展示技術，表現變化。

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