Shanghai General Machinery Refrigeration Equipment Co., Ltd. is a competent professional sales organization that mainly sales Carrier brand central air conditioning and is responsible for the marketing and sales of all products of Carrier, a Sino-US joint venture. The company has set up

technical consulting, market development, complete equipment and sales departments to coordinate specific sales and maintenance business. Also, the company has a dozen branches engaged in the full range of Carrier air conditioning equipment sales and repair business in Beijing, Kunming, Shenyang, Changsha, Guangzhou, Xi 'an, Nanchang, Shenzhen and other key provinces and cities.

上海通物制冷設備有限公司是一家主管經營開利品牌中央空調的專業銷售機構，負責中美合資開利公司下屬各廠全線產品的市場銷售。公司設有技術咨詢、市場開發、設備成套及銷售服務等部門，具體協調銷售、配套、維修等業務，同時公司在北京、廣州、昆明、沈陽、長沙、西安、南昌、深圳等重點省市設立了十幾個分公司，從事全范圍開利空調設備銷售、維修業務。

Lu-E conducted visual creation for the brand.

Lu-E成員為其品牌建設進行了創意。

面臨挑戰：品牌建設如何更好地體現企業品牌特色?

解決方案：制冷品牌LOGO設計顏色應以冷色系為主，但為了增強辨識度又不可只采用冷色。為了塑造一種光澤感，應采用漸變色。元素除了基礎的中英文，還應與“冷”相關，增強關聯性。