GE is a diversified technology, media and financial services company forces on solving the world's most pressing problem. GE's products and services ranging from arms, aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing and media. Customers are in more than 100 countries and employs are more than 300,000 employees. GE's history can be traced back to Thomas Edison who established Edison Electric Light Company in 1878. In 1892, the Edison General Electric Company and Thomson - Houston Electric Company merged to form the General Electric Company (GE). Since 1896, GE is the only company still on the Dow Jones industrial average list.
通用電氣公司（GE）是一家多元化的科技、媒體和金融服務公司，致力于為客戶解決世界上最棘手的問題。GE的產品和服務范圍廣闊，從軍火、飛機發動機、發電設備、水處理和安防技術，到醫療成像、商務和消費者金融、媒體，客戶遍及全球100多個國家，擁有30多萬員工。GE公司的歷史可追溯到托馬斯.愛迪生，他于1878年創立了愛迪生電燈公司。1892年，愛迪生通用電氣公司和湯姆森－休斯頓電氣公司合并，成立了通用電氣公司(GE)。GE是道·瓊斯工業指數1896年設立以來唯一至今仍在指數榜上的公司。
Lu-E shares the creation with you.
Lu-E與您分享創意。
面臨挑戰：通用電氣作為一家國際化企業，一直提倡采用創新簡便的方式為消費者提供服務，所以在各類視覺表現方面均偏向簡單大方。
解決方案：以綠色節能、高效可靠、輕型靈活等體現企業形象的關鍵詞為創意基點，以簡潔國際化的方式創作畫冊。
