Shanghai Xuechao Elevator Air Condition Manufacturing co., LTD is a high-tech enterprise professional engaged in air conditioner research, development and production. On the basis of 15 years of elevator accessories business, the company developed elevator air conditioner with features of non-condensing water, light weight, small volume and easy installation. The product passed the “China Compulsory Certification” and the ISO9001 quality management system certification. Xuechao has the independent intellectual property and the national patent of no water dripping. Kitchen and bathroom air conditioners developed by the company are the nation’s first. For the purpose of marketing and sales, Xuechao needs to have a product manual and other publicity materials.
上海雪巢電梯空調制造有限公司是一家專業從事空調研發和生產的高科技企業。公司在從事電梯配件事業15年的技術基礎上研制出了無冷凝水、重量輕、體積小以及安裝快速簡便的電梯空調，并且順利通過“中國3C強制認證”(China Compulsory Certification )，擁有自主產品知識產權以及無滴水國家級專利，通過ISO9001質量管理體系認證。公司自主研發的廚衛空調，為全國首創。為配合市場銷售，公司需要有產品手冊等宣傳物料。
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面臨挑戰：促進產品銷售目的的企業宣傳手冊應架構哪些內容？
解決方案：促銷宣傳要從企業、產品、服務三個方面來進行。從資本、技術、規模以及合作伙伴等方面來展現企業的雄厚實力，取得信賴；從產品的外在形象到內在功能全面介紹產品，增進了解；從人性化、專業化的角度展現企業的優質服務，贏得好感。
