Salubre is a Mexican carting brand with foreign capital and introduced into China by Chinese American Mr. Xie. The main products of the brand are American version of Mexican food with varied optional filling and made-to-order. In America, this type of Mexican carting has been favored by all classes and trended toward one of the most popular fast food type. In China, it is brand new and has huge market potential. Salubre focuses on young people and aims at planting this successful featured carting brand operation model in China. In the process of foraying China, the brand faced series of problems related with brand construction and marketing.
賽露芭是由美籍華人謝先生引入美資創立的墨西哥特色餐飲品牌，主營現點現做、餡料多元可選的美式墨西哥食品。在美國，同類墨西哥特色餐飲深受市場各階層青睞與追捧。在國內，此類市場無人進駐，潛力巨大。賽露芭以年輕大眾消費群體為受眾，旨在將此成功的特色餐飲品牌運作模式植入中國。新品入駐中國過程中，創始人面臨一系列的品牌建設及市場營銷問題。
Lu-E shares the creation with you.
Lu-E與您一起分享。
面臨挑戰：如何塑造品牌形象，展示產品特色，吸引消費者嘗試？
解決方案：Lu-E 對品牌視覺形象進行創意設計。logo圖形為一個紅色的辣椒，線條柔和更有美感，體現墨西哥特色。店鋪風格為美式簡約風，主色調以紅色、橙色和綠色為主，體現出產品健康、新鮮的特色優勢。
