USA Melrose Nutrition Corporation, is one of the most famous nutrition research and development institutions in the United States with R & D, production and sales. It is a comprehensive company aiming at children nutritious supplements, owning the leading laboratory for children nutritious food production, world-class and fully automatic equipments and management systems. In 2012, Melrose cooperated with Sage Pharmaceuticals to research and produce the new infant formula——Melzel “365 Intelligent Milk Powder Formula” based on the needs and practical situation of Chinese babies.
To better interact with the development of Chinese mainland market, USA Melrose Nutrition Corporation built the long- term strategic cooperation with Shanghai Wanyuan Investment (Group) Co., Ltd. and established Melzel Food(Shanghai) Co., Ltd. to introduce the latest infant milk powder formula that are packed in the US and then delivered across the ocean.
美國美諾斯營養品有限公司，是美國著名的營養品研發機構之一，集研發、生產、銷售于一體，是一家綜合性兒童營養品公司，擁有全美一流的兒童營養食品實驗室及世界一流全自動化生產設備和管理體系。2012年，美諾斯協同擁有FDA資質的美國權威藥企Sage Pharmaceuticals公司，基于中國寶寶對高端營養食品的需求和實際情況，共同研發出新一代育智型嬰幼兒配方奶粉——Melzel 美康喜“育智365”。
為了更好的配合中國大陸市場的開發，美國美諾斯營養品有限公司與上海萬源投資（集團）有限公司建立長期戰略合作，共同出資成立美康喜食品（上海）有限公司，推出了美國裝罐，跨洋直達的“美康喜”嬰幼兒配方奶粉。
Lu-E shares the creation with you.
Lu-E與您一起分享。
Lu-E executed the brand vision construction for Melzel including logo design, brand story, catalogue, package and so on.
Lu-E成員為“美康喜”品牌進行了包括Logo設計、品牌故事、畫冊、包裝等在內的整體品牌視覺建設。
面臨挑戰：作為國外品牌，如何突出其母國特色并為品牌塑造一種良好的視覺體驗？
解決方案：找尋一種為中國人所熟知的元素來為產品塑造一種“活態”的靈動形象，突出產地更營造一種聰睿氛圍突出產品益智功能，也進一步增強產品吸引力。豐富視覺形象產品，增進品牌可信度。
