Foodpedia (Shanghai) agricultural technology development Co., Ltd. applies advanced organic production and management technology of United States in its organic production. The company established close cooperation with many big-sized ecological and organic planting production bases. It provides customers with professional diet advisory service. Foodpedia believes in natural, organic and continued agricultural production, aimed at building a membership sales distribution platform of ecological and organic food.
食全食美（上海）農業科技發展有限公司運用先進的美國有機生產、管理技術進行有機生產，與全國各大生態、有機種植生產基地建立緊密合作，并為客戶提供專業的飲食咨詢服務；遵行篤行天然、有機農產品永續的生產理念，以打造生態、有機食品的會員制銷售配送平臺為品牌目標。
Lu-E shares the creation with you.
面臨挑戰：隨著知名度的進一步提升，有了一定市場積累的食全食美，面臨著有機食品品牌快速集中發展的考驗，以作強品牌求生存，必須要塑造更有視覺沖擊感的全新形象，使品牌的競爭力得以迅速提升。
解決方案：接到案子后Lu-E為食全食美做出了現狀SWOT分析，旨在破除同質化，做出區隔化形象競爭策略。針對于高端消費群體，圍繞其品牌理念，為其打造匹配高端的視覺形象，讓其品牌的視覺影響力直擊同行業，并在消費者心中植根，讓品牌由分化直接步入進化。
