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For Content & Service Providers“How do we introduce our e-services to a wider audience? ”As a provider or distributor of electronic content or services, you probably have already leveraged your Web site to sell your product. While an essential distribution strategy, you are still subject to the immutable challenges of web marketing: acquiring new visitors (often casual browsers with low attention spans), convincing them to do something on your site (buy something), and hoping they return to buy again. Oh, and requiring them to have a credit card to enable the transaction directly or via third-party like PayPal. You may be missing opportunities to reach customers in an additional and much different purchasing environment - the retail point of sale. Some of you may also have integrated your solutions into expensive EPOS systems in your established network of retail partners. This, of course, requires customer service representatives (CSRs) behind the counter to directly assist customers complete transactions, still an excellent distribution method for some applications. But as checkout lines get longer, CSRs get busier, "SKU competition" for shelf space grows, and available memory in multi-app EPOS devices shrinks, retailers are realizing self-service kiosks can improve customer service, decrease average transaction time, and extend product and service offers. And a new sales channel was bornCustomers may initially use kiosks for a single-purpose. But if the kiosk content is carefully targeted to a retailer's audience with relevant products, services, advertising, special offers, and information, you begin to understand what kiosks bring to the table that is so unique: a shopping experience combining the physical requirements and visual immediacy of retail shopping with the privacy, SKU access, and speed of ecommerce. Now take the strategic next step. If your competitors offer kiosk-delivered content, shouldn't your content appear right along side theirs? Build, buy, or bothFineline will help you weigh the pros and cons of each approach. You will need the same services as our retail customers There are two paths for you to consider, both equally valid and dependent upon your technical capabilities and business goals:
Below are some examples of just some types of content and services that are kiosk-deployable. If your organization focuses in any of the following areas, Fineline can help get you into the kiosk business.
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